December is a big month for marketing and creative agencies – all the social media and marketing trend reports drop and Pantone announces their color of the year. We’ll talk more about all those trends in another blog. But for now – COLOR. We got a bonus this year – I suppose 2021 owed us something after all. In addition to the 2022 color of the year, we now have Brady Blue. Brady Brand developed the color in collaboration with Pantone and made the announcement earlier this month.
Let’s talk Pantone color of the year first. On December 10th, Pantone announced the 2022 Color of the Year: PANTONE 17-3938 Very Peri. It’s described by Pantone as “A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness and Creativity.”
We see Very Peri as a departure from the traditional blue and neutral gray selected in 2020 and 2021 respectively. Very Peri represents a brighter and lighter, pearly hue that reminds of spring with a futuristic, digital vibe.
“Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” says Leatrice Eisman, executive director of the Pantone Color Institute.
We like it. We really like it. But then again, we usually do.
About Brady Blue. In full-disclosure, we’re big Brady fans (most of us anyway – we do have a Steelers fan in our midst, but we think even she’s ready to erect the Brady GOAT statue), we pay attention to his overall brand and we’re all in with the exception of avocado ice cream.
Brady Blue is “bold, exuding strength and confidence, imbued with an inner intensity, emblematic of his self-determination and commitment to precision,” according to Pantone.
The announcement of the new hue developed specifically for Brady Brand comes with the promise of another announcement in early January – and we’re already excited. Tom Brady is great at football, obviously, but he’s scoring big points from us for his strong personal brand. And of course, TB12. Now he’s developing a strong post-football brand in Brady Brand and we’re here for it.
Personalized colors are nothing new with Pantone – they’ve developed personalized colors for the likes of Jay Z (also blue) and countless colors for brands that are now trademarked. Don’t try to use these colors within the same industry or you’ll need some help from your legal team. In full-disclosure tracking down these PMS colors was hard (read impossible – top secret stuff).
- Tiffany Blue
- Barbie Pink
- UPS Brown
- John Deere Yellow and Green
- Cadbury Purple
- TMobile Magenta
For the brands above, color is everything. Tiffany Blue is synonymous with luxury jewelry and the experience that accompanies that little blue box. While UPS has adopted brown as fully their own, using it in their tagline – giving it meaning and adding to their story.
How are you using color in your brand infrastructure?